Global telecoms company, ROKiT, signs multi-year sponsorship agreements with world tennis stars; Johanna Konta, Gaël Monfils, Stan Wawrinka, Sam Querrey and Danielle Collins.
Tuesday 28th May 2019: ROKiT, a revolutionary new telecommunications company, today announced a set of high profile, multi-year sponsorship agreements with world tennis stars – welcoming British number one, Johanna Konta, electrifying Frenchman, Gaël Monfils, three time Grand Slam Champion, Stan Wawrinka, prolific US serving-sensation, Sam Querrey and rising American star, Danielle Collins to the ROKiT family.
ROKiT is a new telco brand challenging the status quo, offering handsets featuring premium smartphone technology, with unique vital life service and entertainment packages, at an affordable price.
The ROKIT players will feature the brand logo on playing apparel at all tournaments including Grand Slams, starting at the French Open this month. The players are also scheduled to star in a mix of marketing activities and events for the ROKiT brand, who recently launched its range of affordable smart phones, packed with glasses-free 3D technology, and exclusive 3D content.
However, it is ROKiT’s commitment to having innovation at the heart of its partnerships that sets its latest sponsorship apart from the traditional. To coincide with today’s announcement, ROKiT also revealed exciting plans to create the world’s first tennis coaching content delivered in 3D and additional exclusive content to be made available via ROKiT devices, featuring behind the scenes access at tournaments and lifestyle content.
Off court, ROKiT has netted a deal with the Tennis Channel – the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle. The deal includes title sponsorship of the Tennis Channel’s popular “ROKiT Shot of The Week,” segment, the Tennis Channel desks sponsorship at major tournaments (including the Citi Open, Laver Cup, Wimbledon and the US Open), plus studio sponsorship at 10 tournaments throughout the 2019/20 tennis season.
The eye catching ROKiT logo will also be adorning the tennis nets of all matches played in the 2019 Invesco Series QQQ, premiering at the Hall of Fame Open on July 21st in Newport, RI, as ROKiT becomes one of the tour’s official partners. Taking place across North America, the Invesco Series has featured legendary tennis icons and world-renowned players such as Andre Agassi, John McEnroe, Pete Sampras and Andy Roddick.
Commenting, Jonathan Kendrick, Chairman of ROK Brands said: “As a company, we never do anything by halves and our multifaceted commitment to tennis proves that. We have hand-picked these world class players for their unique speed, agility and flare on court and will be serving up some mind-blowing 3D content of them on our ROKiT glasses-free 3D phones.”
Konta, Monfils, Wawrinka, Querrey and Collins, join a roster of high-profile sports sponsorships from the brand: ROKiT is the official phone partner of the Los Angeles Chargers, the inaugural jersey partner for the Houston Rockets, and most recently became the title partner of Williams Racing Formula One team, forming ROKiT Williams Racing as well as British Touring Car Driver, Nic Hamilton.
For further information, imagery or interview requests please contact:
ROKiT@mcsaatchi.com / ROKiTUK@mcsaatchi.com
Notes to Editors:
ROKiT is a telecommunications business that offers consumers state of the art mobile handsets and wireless connectivity at an unbeatable price. ROKiT has been founded by business innovator John-Paul DeJoria (John Paul Mitchell Systems, Patron Tequila, John Paul Pet) and Jonathan Kendrick (British entrepreneur). ROKiT’s core innovation is the brand’s unique combination of device and service offerings brought to market at aggressive, attention-getting price points. Additional information can be found at ROKiT.com